Before you design a product, you ought to learn about the people who might use it. Unfortunately, this can lead you into the following traps:
- Assuming that all of your users are the same
- Neglecting your users' lives away from their devices
- Asking the wrong users for input
- Grouping users artificially
- Disregarding user research findings in design
The Product Guy has been posting about product management since 2007. In this guest post for The Product Guy, I describe how to navigate around each of the 5 pitfalls above, so that you can learn what you need to know about your users and use that knowledge to create great products for them.